Services

Three ways to improve communication that isn’t working

You may know that something is not landing, but not yet know whether the problem is the message, the strategy or how the communication fits into everyday practice.

I offer three ways to help oral health, digital health and clinical education teams find what is getting in the way and move forward with clarity.

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Communication Clarity Audit

When you know something is not working, but you are not sure why

Your communication may be clinically accurate and professionally produced, yet still create confusion, hesitation or poor adoption.

The Communication Clarity Audit identifies where communication is breaking down, why it is happening and what needs to change first.

Best for teams experiencing:

• low engagement or poor adoption;

• repeated confusion or questions;

• content that is not being used as intended;

• uncertainty about what to improve next.

You receive:

• a clear communication diagnosis;

• prioritised recommendations;

• practical quick wins;

• a roadmap for longer-term improvement.

This is more than proofreading or a traditional content review. It looks at whether your communication fits the audience, translates clinical evidence clearly and supports confident action.

From £600

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Health Content System

When you need a strategy, not another disconnected piece of content

You may already be producing articles, webpages, educational resources or campaigns, but without a clear system connecting them.

The Health Content System combines strategic planning with evidence-led content creation, so every piece has a clear purpose and supports your wider goals.

Best for teams that need:

• clearer communication priorities;

• stronger and more consistent messaging;

• a structured content plan;

• ongoing support without building a full internal content team.

You receive:

• a communication strategy aligned with your goals;

• monthly planning and topic recommendations;

• a structured content calendar;

• professionally developed health content;

• regular review and strategic recommendations.

Instead of asking, “What should we publish this month?”, we ask:

What does your audience need to understand or do next?

From £1,200 per month

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Strategic Advisory

When your team needs expert judgement, not full production

You may already have a marketing, clinical or content team, but need experienced clinical and strategic input before making important communication decisions.

Strategic Advisory gives you focused access to more than 20 years of clinical experience, alongside expertise in health communication and health informatics.

Best for teams that need help with:

• messaging and positioning decisions;

• clinical accuracy and evidence;

• patient or professional communication;

• claims, risk or responsible AI messaging;

• sense-checking individual communication;

• deciding what to prioritise next.

You receive:

• focused preparation before each session;

• practical advice tailored to the issue;

• clear recommendations and next steps;

• an independent clinical and strategic perspective.

Strategic Advisory is designed for focused questions and individual materials. Larger or organisation-wide reviews may be better suited to the Communication Clarity Audit.

From £120 per hour

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