Portfolio
Featured case studies
A curated selection of work that reflects my core strength: helping people trust what they’re reading. From oral health prevention to digital innovation, these case studies show how I help health and dental organisations communicate clarity, build trust, and support real decisions — from patient-facing SEO to thought leadership in digital health.
Digital Health & Systems Thinking
Helping oral health data work harder for prevention
Shows how disconnected dental and medical records limit continuity of care — and how better information-sharing supports earlier, joined-up decisions.
Result: Oral health data captured — and finally able to travel across systems
Capability: Digital health writing · Systems thinking
CME & Clinical Education
Building clinician confidence in early oral cancer referral
Case-based education supporting timely recognition and clear referral thresholds in primary care.
Result: Increased confidence in safe, early referral decisions
Capability: CME writing · Clinical education design
AI in Dentistry Guest Publication
Explaining AI safely in clinical practice
Evidence-led writing showing how computer vision supports monitoring and documentation — without replacing clinical judgement.
Result: Safety-first AI communication that protects patient trust
Capability: AI health communication · Clinical risk framing
Blossomfield GBT (SEO-focused)
Turning clinical innovation into patient confidence
Patient-centred SEO writing aligned with real search behaviour to support understanding and booking decisions.
Result: #1 Google visibility for “EMS Guided Biofilm Therapy what to expect”
Capability: Patient SEO · Trust-building education
Pregnancy Oral Health Explainer
Evidence-based education on gum disease as a modifiable pregnancy risk factor.
Result: Clear, balanced risk communication without fear-based messaging
Capability: Sensitive health education · Risk communication
Looking for more examples of my work?
Browse my full archive of published and selected portfolio samples here.
What Clients Are Saying — Real Feedback From Real Projects
Trusted by healthcare publishers, clinicians, and health tech teams
“Colette delivered a thoughtful, well-researched article for scanO, successfully simplifying complex clinical concepts into clear, engaging content. She was professional, responsive, and collaborative throughout the process, and delivered the project on time, making her a pleasure to work with.”
“Colette’s oral health article was engaging, accurate, and well-aligned with our publication’s tone. We’d be delighted to feature her work again.”
– Rebecca & Megan, Press Collaborations for Peppersmith.co.uk
“Colette Lawler consistently delivered exceptionally well-researched, well-written medical articles during her internship at Klarity, covering public health and chronic conditions. She brought commitment, initiative, and clear communication throughout, and would be a valuable asset to any health content team.”
“Colette turned our ideas into a beautifully written, evidence-based article that showcases both our technology and patient care philosophy. Her blend of clinical understanding and clear communication made the whole process effortless.”
“The content is accurate, easy to read, and has helped us showcase the benefits of GBT to our patients.” — Blossomfield Dental Care”
Ready to publish content you can stand behind?
If you’re responsible for patient education, professional learning, or health communication, getting the message wrong isn’t an option.
I help health, dental, and digital health teams turn complex evidence into clear, trustworthy content — so you can publish with confidence.
Let’s talk through what you’re working on and what “good” needs to look like.