Portfolio
Featured case studies
A curated selection of projects showing how I help oral health, digital health and clinical education teams turn complex evidence into communication that people can understand, trust and use.
Each case study goes beyond the finished content to show the thinking behind it: the communication challenge, what was getting in the way, the strategic decisions I made and how the final approach was shaped around the audience, evidence and intended outcome.
CLINICAL EDUCATION
Supporting earlier recognition of possible oral cancer
Knowing the warning signs does not always translate into timely action. Unclear responsibilities, inconsistent escalation and uncertainty around referral can all create gaps between guidance and everyday practice.
This case-based learning project was designed to help the whole dental team recognise concerns, communicate them clearly and support safer next steps.
Designed outcome: Clearer recognition, escalation and referral decision-making across the dental team
Expertise: Clinical education · CME design
CONSUMER & PROFESSIONAL HEALTH EDUCATION
Making oral health science useful to different audiences
An evidence-led oral health article developed for Lingora® to make complex product science accessible to consumers while retaining meaningful depth for healthcare professionals and evidence-seeking readers.
The project went beyond writing. It included audience strategy, a layered information structure and careful alignment between the scientific evidence, product positioning and what each audience actually needed to understand.
Outcome: A clearer consumer entry point, optional scientific depth for professional readers and stronger alignment between evidence and product positioning.
Expertise: Audience strategy · Patient & HCP education · Evidence-led product communication
PATIENT EDUCATION & SEARCH-LED COMMUNICATION
Helping patients understand Guided Biofilm Therapy
Patient-focused website content shaped around real search questions, explaining what patients could expect from Guided Biofilm Therapy in clear, accessible language.
The article combined patient education with search intent, helping the practice answer common questions before the appointment while improving organic visibility.
Outcome: Google search results showing the article ranking #1 organically for 'EMS Guided Biofilm Therapy what to expect', alongside visibility in Google's AI Overview.
Expertise: Patient education · Search-led communication · Oral health content
What clients are saying
Trusted by healthcare publishers, clinicians and health technology teams
“Working with Colette has been a delight. Her in-depth knowledge of the dental and healthcare space was of great benefit when interpreting Lingora’s portfolio of clinical research papers and turning it into an easy-to-understand article for the everyday consumer.
Colette listened to our feedback and gave great advice on how to structure the article. Together with her extensive clinical insight and healthcare experience, she produced a clear and concise piece that reflected the points we wanted to emphasise.
The clinical expansion at the end of the article was particularly valuable, as we wanted the piece to speak to consumers as well as healthcare professionals.
We are very happy with the end result and look forward to using the article in full, as well as in bite-sized content across our website, social media and other marketing communications.
Colette’s communication was prompt throughout. She is friendly, kind and professional.”
“Colette delivered a thoughtful, well-researched article for scanO, successfully simplifying complex clinical concepts into clear, engaging content. She was professional, responsive, and collaborative throughout the process, and delivered the project on time, making her a pleasure to work with.”
“Colette helped us turn our ideas into a clear, patient-focused message that reflected both our technology and our approach to care. Her clinical understanding and strategic input helped us focus on what patients really needed to know and made the whole process straightforward.”
“Colette helped us turn a complex clinical treatment into clear, patient-friendly information that answered the questions people were actually asking. Her clinical understanding and strategic approach helped us explain the value of Guided Biofilm Therapy more clearly and improve the service’s online visibility.”
“Colette Lawler consistently delivered exceptionally well-researched, well-written medical articles during her internship at Klarity, covering public health and chronic conditions. She brought commitment, initiative, and clear communication throughout, and would be a valuable asset to any health content team.”
“Colette’s oral health article was engaging, accurate, and well-aligned with our publication’s tone. We’d be delighted to feature her work again.”
Want to explore further?
These featured case studies show the strategic thinking behind selected projects.
For a broader collection of published, commissioned and independently developed work across oral health, digital health and clinical education:
Explore selected work and publications
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