About Me
The Clinician Behind the Communication
I’m Colette Lawler — a GDC-registered Dental Hygienist and Therapist, medical writer and health communication specialist.
After more than 20 years in clinical practice, I know that accurate information does not automatically lead to understanding or action.
Drawing on my clinical background, MSc in Health Informatics and PgCert in Oral Cancer, I help oral health, digital health and clinical education teams find where communication is breaking down and create a clearer route between evidence and everyday use.
My story
After two decades in dentistry, I noticed something important.
Most patients were not struggling with treatment.
They were struggling with understanding.
One day, after a routine appointment, a patient said to me:
“Why has no one ever explained it like that before?”
That moment stayed with me.
Because I had seen it again and again: when people understand what is happening and why it matters, their confidence changes. And when confidence changes, care improves.
It is not just about procedures.
It is about the conversations around them.
The calm explanations.
The reassurance.
The moments when things finally click.
After thousands of these one-to-one interactions, I realised I wanted to reach beyond the patients in my chair.
That is why I founded ByteWise Health Info: to scale the explaining, translating and supporting work I had always loved.
Today, my work sits at the intersection of oral health, prevention, clinical education and digital innovation.
I help organisations communicate complex ideas clearly, responsibly and without hype — whether the subject is gum disease, behaviour change, oral cancer, artificial intelligence or a new health technology.
Clarity builds confidence.
And confidence supports better care.
How I work
Every project starts with four questions:
Who needs to understand this?
What do they need to know or do?
Where is the message losing them?
What needs to change?
From there, I shape the clearest and most useful response.
What I bring
20+ years of frontline clinical experience
Strategic thinking grounded in real healthcare
Evidence-led, risk-aware communication
Digital health and clinical education insight
A calm, collaborative process
See the work
Explore case studies showing the challenge, the strategic decisions and the final communication approach.
Let’s talk
You do not need to diagnose the problem before getting in touch.
Tell me what is happening, who you need to reach and what the communication needs to achieve.
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Clinical insight grounded in practice
20+ years as a Dental Hygienist and Therapist — bringing real-world insight into how patients and professionals respond to health information.
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Communication strategy, not just content
I look beyond the words to the audience, evidence, structure and intended action — helping identify what is getting in the way and what needs to change.
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Digital health and systems understanding
An MSc in Health Informatics supports my work across digital tools, clinical workflows, adoption, behaviour change and health communication.
